The Truth and the Problems of “Warm Up” Emails

In the world of email marketing, “warm up” emails are often used to improve sender reputation and ensure higher deliverability rates. Services like mailwarm, mailreach, and instantly.ai automate this process, sending a high volume of emails from new email accounts to build credibility.

While this practice can be beneficial for individual users, it poses significant issues in a shared web hosting environment.

Consuming Resources

Firstly, sending automated “warm up” emails can quickly consume server resources. Shared hosting environments are designed to efficiently allocate resources among many users.

When one user sends a large volume of automated emails, it can lead to server overloads, affecting the performance of other users’ websites and email services. This not only degrades the quality of service but also increases the risk of server downtime.

Viewed as Spammy

Secondly, the nature of “warm up” emails can trigger spam filters. These emails are often repetitive and lack engagement, which are key indicators of spam.

When multiple accounts on a shared server engage in this behavior, it can result in the server’s IP address being blacklisted. This impacts all users sharing the same IP, leading to widespread email delivery issues and potential damage to reputations.

It must also be noted that there is no need to send “warm up” emails from a GreenGeeks EcoSite or Reseller service, as both of these platforms utilize shared IP addresses, which already have an established, credible reputation.

Thus, attempting to send automated warm up emails can inadvertently negatively affect your sending reputation.

May Violate Terms of Service

Finally, automated email-sending services can violate the GreenGeeks Terms of Service and Acceptable Use Policy. GreenGeeks maintains strict email usage policies to prevent abuse and ensure fair resource distribution.

Services like mailwarm, mailreach, and instantly.ai can easily exceed these limits, leading to policy violations that can result in account suspension or termination.

Recognizing these issues, GreenGeeks has implemented measures to block and filter out “warm up” emails from being sent through our servers. This proactive approach helps maintain optimal server performance, ensures fair resource allocation, and protects the reputations of all our users.

By preventing automated emails from flooding our systems, we can provide a more reliable and secure hosting environment for everyone.

Conclusion

While “warm up” emails may seem like a good strategy for individual email marketers, they pose significant risks in a shared hosting environment.

At GreenGeeks, we are committed to protecting our users from these risks by blocking and filtering out such emails, ensuring a better experience for all our customers.